There’s no doubt that Xiaomi makes some great value-for-money smartphones. Along with headline-grabbing hardware, Xiaomi also serves it to consumers with its custom MIUI skin on top of Android. For many years, MIUI has been a favourite OS for those who love customizing their Android phones right down to the battery meter. Lately, Xiaomi fell into a controversy after it started serving ads in the OS, which annoyed its customers. After defending its intentions for long, Xiaomi is now finally ready to do something about it.
No, this still doesn’t mean that Xiaomi’s MIUI won’t be serving ads anymore. Users will still be exposed to ads but not with the same intensity as it has been now. Xiaomi says that it will cut down on ads displayed in MIUI and will allow users to switch it off easily without having to dig deep within each and every individual system app.
Xiaomi has, in fact, already started working on this front. It has already reduced the number of places in MIUI where users get to see ads. Many have been complaining about obscene ads showing up on notifications and Xiaomi says that will be curtailed too. Even the MIUI browser will display lesser ads.
Xiaomi’s MIUI is used on all Xiaomi-branded smartphones in India, including its sub-brand Poco. Users have been complaining about ads being shown in system settings, notifications and everywhere else. At times, fullscreen ads have also been bothering the consumers.
When Xiaomi was asked why it made such a move, it responded by saying that the ads help it to earn more revenue. Xiaomi usually goes for very aggressive pricing with its devices and because of that, the profit margins are kept extremely slim. MIUI has been its oldest product and is considered to be a major factor for drawing more people to its ecosystem. However, the free nature of the OS doesn’t make it earn much revenue from it. With ads, Xiaomi is able to balance its books.
With the ad situation set to be sorted out within a couple of months, MIUI could be back as one of the most interesting Android skins. Xiaomi has already started working on the MIUI 11 and is said to bring in smarter changes to MIUI. It will still be based on Android.